We just published the internal brand book on the site. It documents the type system (Fraunces + Inter), the color palette (paper, ink, electric, acid), the voice (warm-firm, essayistic, contrarian without being smug), and the illustration guidelines (soft geometry, editorial spacing, restrained motion).
It's a living document. It will grow as the product grows. If you're building something adjacent and want to poke at it, it's up.
Filed by Design on Jun 18, 2026. Under Notes.
the journal is where we think in public — reply-friendly